While we decided each card should only contain three charities to facilitate quicker decision making for the families, we had the nonprofits in mind as well. Not only would four or more choices make it more difficult for kids to choose, we believe three is the best with regards to the attention your brand receives.
We use several ratings agencies including, but not limited to, Charity Navigator, GuideStar, and GiveWell to ensure that the operations are legit. Social media presence as well as additional key metrics like full time employees, annual revenue, and achievable goals will play a role in validating nonprofits.
First, we select nonprofits that are appropriate for kids of all ages. We focus on education, animals, environment, poverty/disadvantaged, and health. We're starting off by establishing a pilot of nonprofits from across the country that have proven they can execute, but more importantly have bought in to HELPEN's mission of shaping the next generation into the leaders we need. Because of our structure, the nonprofit must agree to connect with our platform. The foundation of HELPEN is about giving kids agency and the ability to make decisions. Equally as important is that they hear the impact of those decisions. Nonprofits are required to give a dollar metric so that impact is better understood. We hope to continue to grow the nonprofit pool substantially as we move forward and include as many diverse causes and organizations as we can.
Yes. To start. We're sending these cards all over the US, so your brand has as good a chance to be seen in New York as it does Oregon. As more nonprofits are added and we develop a system where people can customize, you'll be able to choose whether you'd like participate regionally or nationally.
We understand that thanking your donors is imperative to establishing a continuing relationship, and that's why we are going further than just an auto-filled email or direct mailing. In an effort to provide nonprofits increased engagement and to reinforce the family's impact, you will be able to deliver audible 'Thank you' messages directly to the families at the end of each month.
For companies, yes. For families, no. Unfortunately with families potentially supporting over 100 charities during the year on Helpen, and many nonprofits sending upwards of 40 emails per donor, it just isn't possible to send contact information. We're aware that you depend on donor information for your operation. As usage increases, we'll be able to provide you with data that highlights interest across the country and compliments your existing fundraising efforts.
Helpen covers all transaction fees. Each $1 will go in full to your cause.